Consumers are more mindful of their health than ever. With increased recognition about how diet and exercise can affect a host of health systems, people are taking a more proactive approach to wellness.

This ebook reviews how these active, health-conscious consumers are shaping a fast-growing market for solutions that address multiple needs. At the same time, increased awareness of the microbiome, including the gut-muscle axis, offers a new and exciting realm for the active lifestyle category.